Book Promotion

© 2008 Get It Together Productions

The book has been published, and marketing is key. You've had a major autographing at the bookstores, so you figure that's it. But not!

Book stores aren't the only places interested in having authors visit.

Other places to have an author event and book signing include:
• Banks – especially if your books ties to regional history; Many banks have luncheons for seniors, and investment meetings; they would also be interested in a festive holiday approach, such as a romance book at Valentine's Day;
• Churches - Many churches have groups and meetings, and are often looking for speakers and events. Develop a short program and contact the church secretaries;
• Libraries - In small communities, an author event is very welcome by the local library. Offer an incentive for them to advertise for you. I give back fifteen percent of book sales to the Friends of the Library, or similar local organization;
• Senior Centers - Here are people who grew up with reading as a main entertainment. Take your book to them; an excellent approach for anyone with books for young readers--chances are the center will have quite a few grandparents;
• Specialty shops - Be certain your book relates in some way to their products: Children's clothing and accessories would be interested in a children's story or a book on parenting; an outdoor store might be receptive to nonfiction about living off the land or even a mystery that takes place in the wilds.

Walk your yellow pages and see what you come up with.